About Us

This platform was created to raise awareness, encourage innovation, and support ethical governance in strengthening the role of visual artists within the contemporary art ecosystem. Based on research and practical experience in visual arts, art law, and cultural sustainability, the platform focuses on artists' economic rights — especially Resale Royalty Rights (RRR) in the visual art market.

As the art market becomes more complex and commercially driven, visual artists are often left out of the long-term financial benefits when their artworks increase in value in the secondary market. This platform serves as a space for learning, reference, and simulation — helping artists, galleries, collectors, and stakeholders understand why artists' resale rights are important for building a fair and sustainable visual art ecosystem.

Vision

To create a fair, transparent, and sustainable visual art ecosystem, where visual artists are recognised as value creators and are able to enjoy a dignified and sustainable livelihood through ethical governance practices.

Mission & Objective

Mission

  • Raise awareness of visual artists' economic rights and resale rights
  • Provide an educational and simulation-based platform for understanding RRRVA
  • Support fair, transparent, and ethical governance in the visual art market
  • Contribute to policy discourse and innovation in the visual art ecosystem

Objective

  • Serve as a digital reference platform for RRRVA and artists' economic rights
  • Help users understand royalty flow simulations and the secondary art market
  • Help artists understand the importance of sustainable income for livelihood
  • Encourage ethical and responsible market practices among stakeholders
  • Support development of an inclusive and sustainable visual art ecosystem

Support & Consultation

RRRVA Malaysia established in collaboration with industry partners and stakeholders committed to the development of a fair visual art ecosystem in Malaysia.

Balai Seni Negara

Balai Seni Negara

National Art Gallery Malaysia

MyIPO

MyIPO

Intellectual Property Corporation of Malaysia